The corporate sector needs an urgent rethink to even come close to achieving the social and environmental hallmarks of truly sustainable business, academics have warned a national CSR conference.
Keynote speakers at the C-Lab: Corporate Social Responsibility in the Laboratory, hosted by ACCSR, called for a systemic shift in the private sector and a rethink of business purpose.
“The triple bottom line sense of sustainability… it’s a tall order, and I’m going to suggest it’s not tall enough,” Professor Gordon Rands of Western Illinois University said.
“We cannot claim “we’re a sustainable company”– when all that any company has done so far is become less unsustainable…and that’s good! But it’s not enough, we’ve got to put aside the notion that becoming less unsustainable is acceptable and move to notion that we have to become truly sustainable.