July 2014

Date Archive

[First published on Pro Bono Australia News.]

The corporate sector needs an urgent rethink to even come close to achieving the social and environmental hallmarks of truly sustainable business, academics have warned a national CSR conference.

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Dr Leeora Black, Managing Director of the Australian Centre for Corporate Social Responsibility, reflects on the day’s proceedings

Keynote speakers at the C-Lab: Corporate Social Responsibility in the Laboratory, hosted by ACCSR, called for a systemic shift in the private sector and a rethink of business purpose.

“The triple bottom line sense of sustainability… it’s a tall order, and I’m going to suggest it’s not tall enough,” Professor Gordon Rands of Western Illinois University said.

“We cannot claim “we’re a sustainable company”– when all that any company has done so far is become less unsustainable…and that’s good! But it’s not enough, we’ve got to put aside the notion that becoming less unsustainable is acceptable and move to notion that we have to become truly sustainable.


By Mahesh Enjeti, NSW Councillor, Australian Marketing Institute and Managing Director, SAI Marketing Counsel

Despite the growing awareness of Corporate Social Responsibility and increasing evidence that some organisations are showing genuine commitment and tangible results, the argument about CSR’s value, relevance or even need continues to simmer.