December 2013

Date Archive

Last week Marc Pfitzer visited Melbourne – he heads the Shared Value area at consultancy FSG, whose directors Michael Porter and Mark Kramer co-authored the seminal paper ‘Creating Shared Value’ (CSV) in 2011. Since its publication, there have been significant discussions about how a CSV approach can lead to innovation, efficiency, productivity, profit, growth – and effectively ‘reinvent capitalism’!

There is no doubt that CSV is a great contribution – but perhaps that is the point we sometimes miss: that CSV is a contribution to the broader discussion about business sustainability, rather than its replacement.